One way a brand can enhance their long-term partnership is by investing in technology that will increase their impact and brand presence with the sponsorship. Consumers are always intrigued by new technology implemented by brands-especially if it is enhancing their fan experience. MKTG uses a unique case study to showcase how a long-term sponsor enhanced their sponsorship awareness by introducing new tech.
adidas’ latest spot is starting a conversation about girls in sports with hashtag #CreatorsUnite.
One way a brand can enhance their long-term partnership is by investing in technology that will increase their impact and brand presence with the sponsorship. Consumers are always intrigued by new technology implemented by brands-especially if it is enhancing their fan experience. MKTG uses a unique case study to showcase how a long-term sponsor enhanced their sponsorship awareness by introducing new tech.
MKTG provides insight on why emoji marketing is successful and outlines three ways that brands can effectively communicate with their consumers through emojis.
We gathered the #HumansOfMKTG to research and pick their favourite partnerships that execute a true relationship between a brand and a non-profit organization – whether it’s through a long-term commitment, helping less fortunate communities build their infrastructure or helping the non-profit create tactics that are outside-the-box.
MKTG explores spaces that belong to the city’s arts and culture scene that act as functional event venues.
MKTG reminds our readers how important sensory marketing is, highlights a classic example with proven results and a new trend in sensory marketing that reinforces the impact of this type of advertising.
