Finding an authentic influencer is a challenge for many brands. Not only do sponsors want to work with influencers that have a real and engaged following, they want to have their product naturally align with their lifestyle. This may seem easy to pinpoint at first glance, but with the influx of paid followers, inactive accounts as followers, bots, and inauthentic content creation, a brand must complete extensive research in order to be strategic in picking which influencers will be the face of their brand.
MKTG is proud to welcome our latest #HumansOfMKTG to the team with the addition of two new interns: Graphic Design Intern, John MacDonald and Consulting Intern, Ali Joyaa.
One way a brand can enhance their long-term partnership is by investing in technology that will increase their impact and brand presence with the sponsorship. Consumers are always intrigued by new technology implemented by brands-especially if it is enhancing their fan experience. MKTG uses a unique case study to showcase how a long-term sponsor enhanced their sponsorship awareness by introducing new tech.
MKTG highlights strengths from three activations that stood out at #TIFF18.
MKTG provides insight on why emoji marketing is successful and outlines three ways that brands can effectively communicate with their consumers through emojis.
We gathered the #HumansOfMKTG to research and pick their favourite partnerships that execute a true relationship between a brand and a non-profit organization – whether it’s through a long-term commitment, helping less fortunate communities build their infrastructure or helping the non-profit create tactics that are outside-the-box.
MKTG explores spaces that belong to the city’s arts and culture scene that act as functional event venues.
MKTG reminds our readers how important sensory marketing is, highlights a classic example with proven results and a new trend in sensory marketing that reinforces the impact of this type of advertising.
With a respectable backstory, authentic social media support from her Canadian followers and a connection with sports and fashion, there’s no doubt Winnie Harlow is an influencer to watch.
Over the past few years, we’ve seen millennials' interest in the culinary space increase as they seek to stay up-to-date with food trends, celebrity chefs, and events associated with their city’s hottest restaurants. MKTG looks at the benefits brands are experiencing by partnering with a celebrity chef in their latest campaigns.
New technologies are emerging in the event space to better understand the thoughts, actions and habits of consumers and how this can affect the development of on-site activations. On-site experiences are about connecting the consumer to a brand and creating a relationship that extends beyond the present moment. The technology we discuss at our Roundtable is bridging the gap between collecting passive data such as impressions to collecting active data—the human impact—such as emotions and consumer behavior which ultimately assists in the tailoring of experiences to what the consumer wants.