How to Keep Your Consumers Engaged While In-Queue

MKTG provides insight and key learnings from a Toronto Gymshark pop-up, a UK-based fitness apparel company who executed three brand-relevant in-queue engagement tactics. To avoid consumer disappointment, brands should: be transparent with consumers and inform them about queue lines ahead of time, implement surprise and delight tactics and leverage live social platforms so that consumers can tune in while waiting. MKTG’s LIVE team also provides a variety of recommendations on how to keep consumers engaged while in queue.