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Picks of the Week: April 2, 2018

Picks of the Week: April 2, 2018

ALEX'S PICK

Account Coordinator, Consulting

PepsiCo Launches Drinkfinity E-Commerce Brand

 

 

PepsiCo has launched Drinkfinity in US, UK and Europe, marking the first time it has brought an ecommerce-only brand to the market. Drinkfinity is a healthy drink that comes in form of plastic ‘pods’ that are added directly into water. Consumers will be able to purchase the pods, along with a reusable bottle described as a ‘vessel’, on the Drinkfinity.com website. Drinkfinity is also making a concerted effort to driving sustainability by partnering with TerraCycle to recycle all unused pods. Drinkfinity will also donate $1 USD to Water.org for every purchase made in the US. With the new product development, PepsiCo has created a brand that offers greater choice and customization allowing more interaction with the brand from consumers, increased configurstion and more flexibility.

 Source: Sneaker News

Source: Sneaker News

DEREK'S PICK

Intern,
Consulting

HQ Partners with Warner Brothers and Nike

 



HQ Trivia has landed it’s first two major sponsors: Warner Bros. and Nike. The app-based trivia game will utilize the partnerships during its bi-daily games to offer unique prizes and bigger winnings to its large audience. For Nike, the partnership was utilized during its world-renowned Air Max Day on March 26th. A surprise game was held in celebration of the day to which Nike offered a $100,000 winner’s pot along with special edition colour way of the Air Max 270 that features a white upper, indigo blue heel, and the HQ logo on the heel-tab of the shoe. Warner Bros. began activations on their partnership with HQ Trivia on Wednesday night (March 28th) promoting the first of three movies – Ready Player One. The overall deal with Warner Bros. is worth $3 million, and will begin by offering the largest pot ever seen on the app with a jackpot of $250,000 on Wednesday’s sponsored game.

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2018 March Madness Roundtable

2018 March Madness Roundtable