Picks of the Week: June 4, 2018
Account Executive, Consulting
Zlatan Ibrahimovic is still going to the World Cup – but with Visa, not Sweden
As the Official Payment Services Partner of FIFA, and in collaboration with Zlatan, Visa will help fans not miss a moment of the action this summer through their FOMO global campaign in anticipation of the 2018 World Cup in Russia. Visa’s campaign will feature Zlatan’s journey to the tournament and his return to the FIFA World Cup stage through a series of films, showcasing the ease of contactless payment technology through his adventure. In addition to that, Visa and the footballer will help fans defeat World Cup FOMO by offering a sneak-peek into what takes place behind-the-scenes at the world’s largest sporting event, leveraging Visa’s exclusive access into the inner circle and team warm-ups prior to the matches.
While Ibrahimovic won’t be part of an official team this year, his iconic yet controversial personality can push him to still be a relevant choice for Visa; not only will it potentially help the campaign be more effective as the ambassador will have more available time to collaborate and engage with fans during the time period, but it might also globally expand Zlatan’s reach (especially since he joined the L.A. Galaxy team this year). Making him the face of this campaign projects inclusion and the ability Visa has to bring its consumers everywhere they want to be, even consumers who can’t make it to the game like Zlatan.
Account Manager, Consulting
Wells Fargo launches campaign to rebuild trust with consumers after fraud scandal.
In 2016, reports surfaced of a Wells Fargo account fraud scandal in which employees of the bank created millions of fraudulent checking and savings accounts on behalf of clients without their consent. In response to all this, Wells Fargo was fined $185 million by the Consumer Financial Protection Bureau and it led to the resignation of CEO John Stumpf.
This now lead to the release of a splashy new “Re-Established” media campaign. This television, print, radio, social and web campaign aimed to outline the steps which the bank has taken to rectify its behavior and regain the trust of its consumers by providing the message that the bank is “re-establishing” itself in 2018. The campaign was launched in early May to coincide with the Wells Fargo Championship PGA event. The biggest changes mentioned in the ad is elimination of sales targets for managers, who will now instead be rewarded based on customer satisfaction.