Picks of the Week: March 19, 2018
Google Cloud Releases First Ad Push with NCAA March Madness
Google Cloud and the National Collegiate Athletic Association (NCAA) has released their first video ad since announcing their multiyear partnership back in January. The campaign features the use of their cloud computing product during the March Madness coverage and how it demystifies the complexity of data analytics in a relatable context. With March Madness now in full swing, Google Cloud has helped fans narrow down a broad range of analytical data within seconds to make more informed bracket winners. Questions such as “Are games more physical around midterms?” and “Do kids from big cities handle crowds better?” are featured in the 30-second ads to demonstration just how easy it is for the Google Cloud to acquire answers through a simple question. In addition, the partnership will enhance NCAA broadcasts as well. With Google Cloud, it’ll be able to deliver an unprecedented level of real-time insights across every platform, making college sports more accessible and engaging for viewers and fans around the world.
Account Coordinator, Consulting
Powerade Launches “That’s Some Kind of Power” Campaign
Powerade has introduced its new ‘That’s Some Kind of Power’ campaign just in time for March Madness. In the coming months, sports fans will see this campaign expand with advertisements and activations around large sporting events, including the FIFA World Cup and POWERADE Jam Fest. “That’s Some Kind of Power” is the latest creative ad of “Power Through” and will be complemented with digital, social and experiential support. The ad references popularized basketball terminology “breaking ankles” bringing elements of humour and fun to the sports drink category that has become intense over time. As the official sports drink of the NCAA, Powerade uses March Madness as a springboard for their campaign using hyperbole and a humorous tone in their adverts in effort to resonate with basketball fans.