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Picks of the Week: November 19, 2018

Picks of the Week: November 19, 2018

LINDSEY’S PICK

Coordinator, LIVE

U.K. banned Christmas commercial: Rang-tan

lceland Food’s Christmas campaign has been banned from TV because it has been deemed to breach political advertising rules.

As part of its festive campaign, Iceland Food’s struck a deal with Greenpeace to rebrand an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers. The supermarket now markets the removal of palm oil from their products as part of this campaign and more than 875,000 people have now signed a petition to release the palm oil advertisement. 

(The Guardian)

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CINDY’S PICK

Graphic Designer, Brand Experiences

Experiential Marketing Trends in 2019

It’s that time of year again! When the greatest minds of marketing all around world are looking into their crystal balls to forecast trends for the new year. Here’s a short list of the most popular predictions:

The momentum for augmented reality and virtual reality does not seem to be slowing down. People are still going crazy for robots. The need to have instantaneous connection via livestream is more popular than ever. Next year, you’ll see more collaborative co-creation opportunities between consumers and brands. And last but not least, we will see more of our favourite characters from the 2D world come to life in 3D.

How probable are these predictions? Only time will tell.

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RACHEL’S PICK

Manager, LIVE

Lyft Art Park launches in Vegas

Starting on Wednesday, Sep. 26 and running through Friday, Jan. 4, 2019, Lyft passengers can experience the first-of-its-kind Lyft Art Park on the corner of Las Vegas Boulevard and Fremont Street. The Lyft Art Park is home to some of the most awesome art cars and pieces from the Burning Man Festival, including 30-foot animatronic ballerinas, polar bears and robots in an immersive experience for all ages to explore, enjoy and engage with. Art in the park will be rotating through January. (LYFT)

Picks of the Week: November 26, 2018

Picks of the Week: November 26, 2018

Why Your Brand Should Take More Calculated Risks

Why Your Brand Should Take More Calculated Risks