Picks of the Week: March 6, 2017
Brawny Partners with Girls Inc. to Encourage STEM Participation
Brawny, the popular American paper towel company, has partnered with Girls Inc. for the month of March in celebration of Women’s History Month. The partnership includes a donation of $75,000 to support and encourage young women to get involved with STEM fields (Science, Technology, Engineering, and Mathematics). In support of Women’s History Month, Brawny has also relaunched their #StrengthHasNoGender campaign that was introduced in 2016 on International Women’s Day. The refreshed campaign drives awareness through short films featuring females breaking through in traditionally male-dominated professions. Brawny has updated their packaging by replacing the recognizable Brawny man with a Brawny woman. The #StrengthHasNoGender campaign has found an authentic connection to support Girls Inc., a well-established non-profit servicing 46,000 girls in 76 chapters. Brawny’s support and donation allows them to be an authentic facilitator of the advancement of women, giving their campaign an authentic feel.
John Cena Helps Promote the Nintendo Switch
To promote the launch of Nintendo’s latest console, the Switch, Nintendo hosted three pop-up promotions across the United States. The pop-ups are designed to replicate a living room, and occur in unexpected places to highlight the versatility of the Nintendo Switch. The console allows gamers to play on their home TV, or modify the console allowing for on-the-go gaming. The first activation occurred February 23rd at Blue Cloud Movie Ranch in California, with John Cena on-site to promote the console. Cena played different games and posted on social media about his experience. Cena also detailed his review of the console in an interview with Sports Illustrated. Nintendo hosted the other pop-ups at a ski resort in Aspen, Colorado and in Madison Square Park in New York City on the launch date for the Switch. John Cena is an enthusiastic endorser for Nintendo, and has a strong following amongst teens and children, which is a big market for the Switch.
UberEats and San Diego Gulls to Offer In-Seat Delivery
The San Diego Gulls of the American Hockey League (AHL) have recently partnered with Levy Restaurants and UberEATS, the Uber-owned online meal ordering and delivery service. As part of the deal, UberEats will become the official food delivery partner for the Gulls, and provide in-seat food service through their food delivery app. To access UberEats’ in-seat service, fans at Gulls games can download the UberEATS app, confirm their location, select “In-Arena Delivery” and enter their section, row and seat number, without missing any of the in-game action. While in-seat service is not uncommon for premium ticket holders, the partnership marks the first of its kind for UberEats, and extends the offering to all fans within the arena. The partnership is also significant as Levy Restaurants, the concession company included in the deal, manages concessions at a number of major stadiums across the United States throughout various leagues, including Dodger Stadium (home of the Los Angeles Dodgers of MLB) and Arrowhead Stadium (home of Kansas City Chiefs of the NFL).