MKTG Podcast: Exploring the Battle Between Snapchat and Instagram
Two major social media platforms Snapchat and Instagram, have been in a fierce battle for the dominant "cool" social network. Instagram has introduced a number of initiatives such as their "story" feature that mimics Snapchat's functionality. With the two platforms looking to one-up the other, MKTG discusses the current state of the battle and the sponsorship implications.
On the podcast, MKTG covers a variety of topics including;
- How properties leverage Snapchat and Instagram
- The future of the two platforms
- Our favourite brands currently leveraging Snapchat or Instagram