MKTG Podcast: Breaking Down the Most Marketable Athletes of 2017
Every year, UK publication Sports Pro Media releases their list of the top 50 most marketable athletes in the world. The list is always something that sparks debate and conversation at the MKTG offices. For the latest edition of the podcast, we decided to record our conversation and discuss our thoughts on Sports Pro Media's list.
On the podcast, MKTG covers a variety of topics including;
- The Canadian content that made the list
- The criteria used to determine the most marketable and if MKTG would use any additional criteria
- Athletes that did not make the list and who we expect to make it next year
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