Picks of the Week: July 24, 2017
Sesame Street teams up with Chrysler
Sesame Street and Chrysler have agreed to a new partnership which has the popular Sesame Street characters appear in a new online content series with Chrysler. Over the course of the partnership, a total of 10 videos will be produced which will promote the Chrysler’s Pacifica and Pacifica Hybrid models, both cars are aimed at families. The first four videos in the series have already been released which follow the Sesame Street characters as they participate in a game show titled “Listen! Drive! Surprise!” The videos can be found on Chrysler’s YouTube page and their social channels. The Sesame Street brand is very selective in the brands they work with as they currently work with only two other brands. Sesame Street has said that it is important to partner with a brand that shares their values and looks to put families first. The new series will help Chrysler as they promote their family line of vans as Sesame Street will help attract the attention of kids and as a result their parents. Additionally, the digital format gives Chrysler the opportunity to create longer content and host it on a platform which is more suited for a younger generation.
AT&T becomes presenting sponsor of MLS Decision Day
Long-time Major League Soccer (MLS) sponsor, AT&T, has extended its partnership with MLS, including partnerships with U.S. Soccer and the annual Mexican national team tour in the United States. As part of the deal with MLS, AT&T will become the presenting sponsor of MLS Decision Day, the final matchday of the regular season. Each year, MLS clubs face-off on the final matchday in an effort to improve their seeding for playoffs. AT&T also currently sponsors the AT&T MLS Goal of the Week, Month and Year votes, as well as The Movement presented by AT&T, a series on MLSSoccer.com that explores the growing soccer movement and culture in North America. Decision Day is unique to MLS, and by strategically scheduling games simultaneously in the final week of the regular season, MLS has created a new sponsorable asset for the league to sell.
Xbox Announces Partnership with Real Madrid
Xbox is now the official console partner of Real Madrid who are the current football champions of the UEFA. This partnership coincides with the launch of the Real Madrid US Summer Tour. Microsoft and Real Madrid will be kicking off a social responsibility program (titled Hour of Code) which enables youth development through the power of technology. The program will engage local youth groups at Microsoft stores where coding classes will take place alongside Real Madrid players. In addition, Microsoft will be diving into the realm of e-sports by hosting fan tournaments of FIFA 17 at select stores nationwide.