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Picks of the Week: November 6, 2017

Picks of the Week: November 6, 2017

Source: scenester.tv

Source: scenester.tv

WILL'S PICK

Account Coordinator, Activations & Events

Stranger Things and Spotify collaborate to create character playlists that match consumers music taste.

Capitalizing on the buzz surrounding the hit Netflix series, Stranger Things, Spotify has launched an interactive listening experience that aims to identify which character most resemble based on your musical tastes. New users of the app have the option to explore the feature as a guest, selecting 5 of their favourite jams before being redirected to their ideal playlist. As for existing users, Spotify has already analyzed your musical tastes and is able to suggest a playlist based on what you are currently listening to. The streaming service has been known to strategically align themselves with brands in an effort to generate listenership.

While there are many similar services who essentially offer the same thing, it is important to build a brand personality via marketing and collaboration. Spotify is capitalizing on the global success of the TV series in a unique way, engaging existing users and attracting new ones.

Source: MediaPost

Source: MediaPost

MARLIE'S PICK

Account Coordinator, Activations & Events

Cheetos announces partnership with USA Curling while integrating NFL player Vernon Davis.

USA Curling has announced that Cheetos, from PepsiCo’s Frito-Lay division, is their newest promotional partner. In the build up to the 2018 winter Olympics in PyeongChang, South Korea, Cheetos will work alongside USA Curling to develop new fans of the sport and increase the excitement for those who are already following the teams. According to USA Curling, there are only 20,000 member curlers making curling one of America’s least participated in sports.

In order to build the enthusiasm and raise awareness, Cheetos has also integrated NFL tight end Vernon Davis into the partnership. Davis has been a long-time fan of curling and will join the brands in promoting the hashtag #DoTheCurl along with the associated campaign. Both Chester Cheetah and Davis have begun interacting on Twitter and posting about the partnership. USA Curling has promised upcoming activations and more surprises from Chester Cheetah to support the partnership.

STEFANIA'S PICK

Account Executive, Consulting

Honda reinvents the car sales experience with newest campaign in France.

In France, Honda is currently lacking physical dealerships to put new models in front of prospects; Their solution to this? Expand the brand’s reach with a few pop-up dealership extensions through their newest #HondaNextDoor campaign. By working with the agency Sid Lee in Paris they promoted and gave customers access to new CR-V and HR-V SUVs through current owners’ garages.

During 3 weeks, 10 fans living in the French suburbs were selected to join the Honda team and create dealerships out of their garages with signage and brand swag. Reinforced by social media and TV spots, over 1 million people were reached and 1000 customers visited and registered for test drives during the 3 weekend period. This unique way the brand tested, demonstrates the importance of engaging directly with customers and reaching them through more direct and personalized channels.  Innovation comes when brands become more human and evolve the users’ experience by making it more close to home and Honda’s campaign achieved it.

 

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