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Picks of the Week: October 9, 2017

Picks of the Week: October 9, 2017

WILL'S PICK

 Account Coordinator, Activations & Events

Hendrick's Gin garners mass attention with unique Nuit Blanche activation in Toronto.

Hendrick’s Gin introduced their L.E.V.I.T.A.T.R.E. (or Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye) activation at this year’s Nuit Blanche in Toronto. The self-proclaimed “unusual” brand of gin kicked off their installation prior to with a “Golden Ticket” contest, rewarding winners with a hot air balloon ride in the middle of Nathan Philips Square during the all night art festival. The activation was able to integrate seamlessly with Nuit Blanche, presenting itself as must see installation amongst others. Due to Hendrick’s unusual brand positioning and approach to marketing, they were able to create a truly unique experience that felt more like an authentic experience and less like a marketing tactic.

KATHRINE'S PICK

 Account Coordinator, Activations & Events

Madonna teams up with The Fat Jewish to promote MDNA SKIN and White Girl Rose.

The spot showcases Madonna’s personality, and to younger generations who might not have grown up on her music, she is perceived in a fun and youthful light, not just for her flawless skin, but because of her recent association with The Fat Jewish. The partnership represents the progression of brands realizing the advertising power of influencers deviating from the norm, utilizing meme page owners as influencers, especially ones with unique character and vibrant personalities. The execution and idea of Madonna and The Fat Jewish teaming up is indicative of the future of unconventional partnerships.

 

Source: MLB.com

Source: MLB.com

MICHAEL'S PICK

Assistant Coordinator, Activations & Events

YouTube TV becomes Presenting Sponsor of the Fall Classic

YouTube and Major League Baseball announced a multi-faceted partnership with YouTube TV becoming the first ever presenting sponsor of the MLB’s World Series. Parts of the partnership include national TV spots and on-air call-outs on FOX during each game. Additionally, YouTube TV will have branding across MLB’s digital properties and social media accounts, as well as some in-stadium promotion.

YouTube TV launched in April 2017, it’s a US-exclusive live TV streaming service. It is aimed to be more flexible way for consumers to enjoy their favorite live TV programming outside of a traditional cable subscription. This is a "first of its kind" deal that could provide a platform for other leagues to use in the coming future.

HALSEY IS JEEP'S NEXT RENEGADE

Who Is Your Favourite Past Celebrity Endorser?

Who Is Your Favourite Past Celebrity Endorser?