Meet Our MKTG Interns!
- Meet our Interns and get to know who they are and what team they work on.
- Derek, Adam and Steven provide insights on trends they notice within the world of sponsorship, design and activations.
- Find out who they are following on social media and other resources they use to stay current within the industry of lifestyle marketing.
3 Minute Read
MKTG is proud to welcome our latest #Humans to the team with the addition of three new interns: Derek Chen, Adam May and Steven Shory. For the past 10 years, MKTG has been committed to developing industry talent through the creation of internship and entry-level opportunities, allowing the next generation of lifestyle marketers first-hand exposure to all aspects of the sponsorship industry. Read below to learn more about Steven, Derek and Adam and their views on this dynamic industry.
Which social media profiles are you following in lifestyle marketing?
Derek: Sport brands would definitely be on the top of my social media list. One example is @adidas who does not only have high prevalence in sports but in lifestyle and fashion. The “Original is never finished…” campaign is a nod to how the brand will continue to innovate which is something I admire.
Adam: Major sport and fashion profiles. For sports, I follow all the major brands such as @TSN, @sportsnet, @mapleleafs and the @NFL. For fashion, I follow more niche sites that target trendy millennial's and downtown dwellers such as well @trillestoutfit, @hypebeast, @supremenewyork.
Steven: I love accounts that provide a variety in news and content such as @Vice, @Narcity and @Complex. I find a lot of accounts are integrating the combination of humor and sports which makes the content digestible and fun to engage with on social – these accounts would be @spittinchiclets, @PatMcAfeeShow, and @MickstapeShow.
What trends are you noticing in the world of sponsorship, design and activations?
Derek: There is an increase of social media influencers partnering with big name brands. Brands have gone from supplementing traditional campaigns with influencers, to now, executing strategies that are dedicated solely to social influencer partnerships. For example, Old Navy partnered with YouTube personality Meghan Rienks to promote the versatility of outfits for the holiday season. Here is an example from the campaign.
Adam: Vivid and bright colours are back. Brands are leaning more towards using bright colours in their advertising to break free from the past trend of being minimalist and neutral. I think this trend will continue to transform and expand in different ways such as collaborating with textures in Print and Out of Home campaigns. A good example of this is Spotify’s creative.
Steven: Brands have increased their investment in experiential marketing. Brands need to go beyond simply providing a product or service and are using live experiences to do so by intensely engaging consumers. A good example of this is a recent activation from adidas in Los Angeles over the NBA All Star Weekend that was quoted as “one of the most successful activations in the brands history” (Sneaker News). As an already existing, strong brand in the lifestyle and sport market, the brand wanted to further engage consumers with an exclusive product launch event that garnered a ton of media attention with its unique raffle style entrance and activity line up. Winners were able to enjoy performances by Kanye West, how new adidas products are manufactured and other notable experiences. Click here for more.
What are you reading and/or what resources are you using to stay current in our industry?
Derek: I gain most of my up-to-date knowledge from lectures and research I do for projects. My professors do a great job incorporating current events into our lessons. I also enjoy when there are guest speaker sessions that provide first-hand information. Aside from school, I follow @imgur & @reddit for viral trends and @ESPNews & @TheDrum the latest on sports.
Adam: I use news apps that are integrated into my social media. I frequently visit Facebook for the “Facebook Trending” section and on Snapchat, the Discovery Page which includes short, yet impactful snippets from leading publishers around the world.
Steven: I really enjoy reading the Sports Business Journal for their variety of topics and in-depth analysis of current trends in sport and business. I also have recently started following Campaign which is a website based out of the UK that posts plenty of content on experiential marketing news from around the world. Podcasts are also a great way to keep up to date with current news and trends in sports and business, one in particular I really enjoy is the Bill Simmons Podcast.
Thanks Derek, Adam and Steven!
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